Many businesses invest in SEO consistently, yet still see their search visibility decline over time. Rankings slip, traffic plateaus, and pages that once performed well slowly fade. This is rarely because SEO has stopped. More often, it happens because SEO is treated as a checklist of activities rather than a structural, long-term discipline. When the underlying foundations are weak, even regular SEO work struggles to hold visibility.
Why Search Visibility Drops Even When SEO Is “Being Done”
