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Industry
Plumbing & Trade Services
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Location
United Kingdom
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Challenge
The business relied heavily on paid leads and word-of-mouth.
Organic visibility was inconsistent, service pages were poorly structured, and local search performance varied by location.The goal was steady inbound enquiries, not short-lived ranking wins.
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Approach
Webometry implemented a local SEO system designed for service businesses.
- Rebuilt service-page architecture for clarity and intent
- Strengthened internal linking between services and locations
- Improved technical SEO and crawl efficiency
- Established EEAT signals through structured content
Rather than chasing keywords, the focus was on search reliability.
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Outcome
- More consistent local search visibility
- Increase in enquiry-led traffic from organic search
- Reduced dependence on paid acquisition
- SEO became a predictable lead channel
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Client Testimonial
“What changed for us was consistency. Instead of peaks and drops, enquiries became steady. The structure they built made a real difference.”
Operations Manager, Plumbing Services (UK)
Quietly Built. Reliably Delivered.
Every project is designed as a system not a one-off solution.