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Our Approach

Digital Growth Approach

The essential groundwork for our process!

To create a useful strategy, it is essential to establish the groundwork for the concepts that will serve as the guiding principles for meeting certain objectives. The four fundamental principles that we use to conduct digital marketing for our clients are the basis of our Approach. These are the Digital Marketing Approach principles:

We Outline Your Aims and Deliver Best In Calss Solutions

As a digital marketing agency, it is important to help our clients determine their fundamental objectives to deliver meaningful and measurable solutions. By doing so, we have the opportunity to identify and address the challenges SMEs face and the goals they want to achieve.

Help Clients See Digital Marketing On A Larger Scale

We strive to make our clients realize that their organization’s digital growth process is a system of pieces connected. Each piece serves a specific function or provides a particular strength. As a team, we hope to help our clients realize the big picture of digital presence to propel them towards success.

Providing Tailored Made Solutions For Your Requirements

We begin our  process by assessing your needs and requirements. Our team of digital experts understands your business niche and identifies the needs of an organization. We patiently listen to the customers and their expectations, ensuring that our clients reap the maximum benefits.

A Regular Review & Improvement For The Best Results

Approach & strategies without revaluation and improvisation are futile. Clients want to see a return on their investment and a value for money, making measuring, reviewing, and improving the work is critical. We capture useful data, condense it, and put it to use for the improvisation of the existing strategy.

Our Digital Marketing Approach Phases

We collaborate with our clients in two phases based on our four Approach Principles: the Discovery Phase and the Retainer Phase. Integrated digital marketing methods combine these two phases to deliver responsible, well-thought-out, and successful marketing campaigns – we do not believe in taking shortcuts.

Discovery Phase

Each of our collaborations begins with a discovery phase designed to uncover detailed insights into the firm, customers, goals, and current marketing ecosystem of our clients.

Retainer Phase

In the next phase, we design and implement innovative marketing initiatives based on an understanding and insights we gathered from the initial discovery phase.
Our Approach Principles

Result Proven Process


Sharing your posts and updates with peers and marketing them after publishing is a crucial aspect that helps with reach and exploration. This helps with expanding your reach to multiple audiences, awareness, and engagement with your content.

Example Activities:

  • Search Engine Optimisation
  • Paid Search
  • Social Media Networks Advertising
  • Display Advertising

Methods of Measurement:

  • Unique Visitors
  • Value Per Visit
  • Fans/Followers


Interacting meaningfully with the audience through valuable and helpful content influences their decision-making process. The audience can engage and interact on the website, which results in quality lead generation.

Example Activities:

  • Website Content
  • General Blog Posts
  • Specialised Blog Posts
  • Social Media Network Posts
  • Email Marketing

Methods of Measurement:

  • Number of Leads
  • Lead Conversion Rate
  • Fans/Followers
  • Time on site
  • Newsletter Sign-up
  • Shares/ Comments/ Likes


Sales conversion is the process of converting leads into sales. Combining digital and offline techniques, you may turn those who are interested in your products/services into paying clients. An effective POS chain completion can be aimed with the following.

Example Activities:

  • Website UX/UI
  • Website Conversion Tracking
  • Website Contact methods
  • Email Marketing
  • Display Retargeting

Methods of Measurement:

  • Sales
  • Revenue / Profit
  • Average Order Value


To increase client loyalty and repeat purchases, building relationships with first-time purchasers is essential. Additionally, referrals or recommendations from word-of-mouth are the prime output of building a reliable optimizing customer relationship.

Example Activities:

  • Email Marketing
  • Display Retargeting
  • Social Media Networks Organic

Methods of Measurement:

  • Repeat Purchase
  • Satisfaction and Loyalty
  • Customer Retention
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