Shoes Marketplace Case Study
See How Our Organic and Paid Campaigns Helped A Shoe's Marketplace Increase Sales by 115.3% in Just 6 Months.
Contract Term
Project Year
Team
Digital
Tech Stack
1. Background
Initially established in 1992, our client is a contemporary footwear brand in India that offers a variety of stylish and comfortable shoes for all occasions such as casuals, trendy footwear, workwear, or bling & embellished footwear for social events, weddings, or other festive occasions. A youthful demographic is what they wanted to reach with their footwear line, so they turned to mobile to get them. The client requested that we leverage a mixture of digital marketing strategies to maximize audience engagement with their content across the key channels to drive more people into their stores and increase their stockists’ visits.
2. Objective
3. Our Approach
With its proposition targeting a younger demographic, our client’s marketing goal was to improve its brand awareness. We concluded that the following strategic issues needed to be resolved based on our learning:
- A multi-channel approach to clients
- Focusing on trending campaigns on social media
- Need of attractive posters and product categorization
4. Our Solutions
- Initially, a mix of targeted strategies was implemented and monitored, with improvements, removals, or replacements based on data collected every quarter. It was broadly comprised of :
- Display Dynamic Creative Optimization (DCO)
- Social Brand Ads
- Social Stories on New releases
- Facebook Dynamic Products Ads (DPA)
- Google Shopping
- There was a section in the product categories just devoted to a couple's shoes.
- Giveaways to the winners of a social media contest that asked them to talk about what makes the client's brand unique.
- Getting YouTube influencers to promote and use the product in their videos.
Client's Benefit
Results Speaks
- YouTube videos generated more than 400 likes each day and increase in FB page engagement due to creative campaigns
- Attained cost per impression (CPM) comparable with the industry average.
- Increased sales by 115.3 percent just in six months.
- The clickthrough rate of the display ads served so far is 233% higher compared to previous year
