Asset Lab · 01

Email templates should behave like systems, not one-off designs.

We design and code responsive, reusable email templates built for real-world usage across devices, inboxes, and platforms. Each email asset is structured for longevity, consistency, and performance - so your campaigns scale without redesigning from scratch every time.

A good email system removes design decisions from every send - not just the first one.

Illustration representing Email Design & Coding Systems

[ built for ]

Brands sending regular campaigns who want inbox-safe, on-brand templates their marketing team can assemble without a developer.

[ not built for ]

One-time promotional graphics, image-only emails, or drag-and-drop layouts that break the moment a block is moved.

What we focus on

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Rendering Reliability

Templates are hand-coded and tested across major clients - Gmail, Outlook, Apple Mail - including dark mode, so layouts hold up wherever they land.

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Modularity

Content blocks are built as interchangeable modules. Campaigns are assembled from existing parts instead of designed from a blank canvas.

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Brand Consistency

Type scale, spacing, colour and button styles are defined once as tokens, so every send looks like it came from the same company.

Scope of engagement
01

Template Architecture

A master template plus a library of modular blocks covering hero, article, product, testimonial, and footer patterns.

02

Coding & Testing

Table-based, inline-styled HTML with dark mode handling, accessibility basics, and cross-client render testing before handover.

03

ESP Integration

Templates installed into your ESP - Mailchimp, Klaviyo, Brevo, HubSpot - with editable regions defined so the team can publish safely.

The details
  • 01Responsive email templates.
  • 02Dark mode–compatible builds.
  • 03ESP-ready coding, tested for deployment.
  • 04Documentation your team can extend.
FAQ
Which email platforms do you support?+

Most major ESPs - Mailchimp, Klaviyo, Brevo, HubSpot, Campaign Monitor and Salesforce Marketing Cloud. If you use something else, we build clean HTML that can be imported.

Do you test on Outlook?+

Yes. Outlook is the hardest client to satisfy, so it is part of the test matrix along with Gmail, Apple Mail, and mobile apps.

Can our team edit the templates without a developer?+

That is the point. Editable regions are defined in your ESP and documented, so content changes never require touching code.

Do you also write the campaign content?+

We can advise on structure and hierarchy. Copywriting is scoped separately when needed.

[ next step ]

Tell us about the asset you need.